The Hispanic Social Assembly (HSA) and the chain of Latino supermarkets TODOS have taken a groundbreaking step for the economic development of Latin America. In a strategic meeting between Carlos Castro, CEO of TODOS, and Alejandro Suárez, president of HSA, a partnership was established that will allow Latin American producers to directly access supermarket shelves in the United States. This alliance not only opens the doors of the international market to small and medium-sized producers but also redefines the concept of trade with real social impact.

This agreement strengthens local economies by eliminating intermediaries and guaranteeing fair prices for producers. It also introduces a purpose-driven trade model. With the launch of the Local Development Fund, every product sold will contribute to funding social projects in Latin America, ensuring that economic growth goes hand in hand with improving living conditions in the region. This is an unprecedented opportunity to transform trade into a driver of development and equity.

This type of partnership demonstrates that trade is not just an economic transaction but a powerful tool for social change. HSA and TODOS are paving the way for a new era of impactful business, where every purchase matters, every producer thrives, and every community progresses. The question is no longer whether we can make a difference but how quickly we are willing to act.