In its mission to strengthen Latin American producers’ access to international markets, the Hispanic Social Assembly (HSA) held a key meeting with Juan Pablo, CEO of Colfarmer, at its U.S. offices. This company, dedicated to working directly with Colombian farmers, shares ASH’s vision of eliminating intermediaries and ensuring fairer and more sustainable trading conditions.

During the meeting, both organizations defined strategies to optimize the marketing of Colombian products, integrating them into a broader and more efficient distribution network. Plans were discussed to boost exports, generate new business opportunities, and consolidate a direct trade model that benefits producers and strengthens the agricultural sector in the region.

This alliance represents a significant step in the expansion of HSA as an economic development platform in Latin America. Collaborating with Colfarmer will allow more producers to access international markets under equal conditions, ensuring that the fruits of their labor are valued and marketed fairly.