The Hispanic Social Assembly (HSA) Advances in Transforming Latin American Product Marketing.
At a pivotal meeting held at the headquarters of Performance Foodservice, the leading company in food distribution for the hospitality sector, restaurants, airports, and more, HSA presented its vision of directly connecting local producers with one of the world’s largest markets.
Together with Michel Zajur, we engaged with the board of directors at Performance Foodservice to outline HSA’s objectives and the urgent need to revolutionize commercial processes. Our strategy is clear: eliminate unnecessary intermediaries, ensure fair prices, and unlock new opportunities for thousands of Latin American producers. This alliance will not only strengthen the agricultural and food sector in our region but also drive the sustainable economic growth we aspire to achieve.
This milestone marks a historic opportunity. With strategic partnerships like this, HSA solidifies itself as the bridge between local production and major international distributors. It’s time to change the rules, open markets, and empower those who truly make the food sector’s growth possible: our producers.
